What is Vert?

Legacy parking technology wasn’t built for how enforcement actually works.

Systems were expensive, hardware-heavy, and too slow or delayed to operate in real-world environments. Accuracy wasn’t consistent, latency slowed teams down, and deployment required complex infrastructure that was costly to install and maintain.

So we built something different.

A real-time, mobile-native LPR platform that delivers enforcement-grade accuracy with near-zero latency—without specialized hardware or installation. It works in motion or on foot, across garages and surface lots.

But along the way, we uncovered a bigger problem.

The parking industry itself was fragmented and inefficient:

• Disconnected technology stacks — payments, enforcement, and LPR all managed by separate vendors

• Operational inefficiencies — siloed systems, manual reconciliation, and duplicated workflows

• Layered costs — multiple contracts, overlapping fees, and unnecessary overhead

• Opaque pricing — access gated behind intermediaries and relationship-driven sales models

• Limited revenue control — revenue collection by a third party with limited visibility and once-a-month payouts

The issue wasn’t just the technology. It was the model.

So Vert evolved beyond LPR into a unified parking platform—bringing enforcement, payments, and operations into a single, intelligent system.

We built a true parking marketplace—directly connecting property managers with their guests. No intermediaries collecting payments behind the scenes. No opaque revenue pools. No waiting for end-of-month payouts. Just direct transactions, real-time visibility, and full control over revenue.

Just as importantly, we made parking technology simple and transparent. Clear pricing. Direct access.

What started as a better way to enforce parking became something bigger:

A new standard for how parking should work.