Event and venue parking management
Event parking built for a better arrival.
Sell or reserve parking before gates open, support arrival-time transactions, manage venue inventory, and keep staff and guest permissions current in one branded platform. Vert connects the guest journey to mobile license plate recognition, resolution workflows, and reporting.
Set the stage for a great event. Vert simplifies parking, payments, access, and enforcement so venue teams can manage peak demand, protect revenue, and deliver a better experience.
Advantages
Keep the venue’s brand and economics in view.
Use custom branding, communications, and a dedicated subdomain so the parking experience feels connected to the event or venue. Experience next-day payouts, direct transactions, real-time visibility, and full control over the revenue you generate.
Reservations, transactions, LPR, and resolution stay connected.
Reduce reconciliation between a reservation list, drive-up payment tool, staff permit file, patrol record, and notice system.
Mobile LPR without a dedicated camera installation
Run mobile LPR on compatible phones, on foot or by vehicle, without making specialized LPR camera infrastructure a prerequisite for each venue or temporary event area.
A venue-controlled guest experience.
Keep the venue’s brand, products, communications, inventory, and rules in front rather than sending every guest into a third-party-branded journey.
Flexible event configuration.
Create different dates, areas, inventory pools, rates, user groups, and permissions for everyday operations, one-night events, and seasonal programs.
Connected post-event records.
Review reservation, payment, permit, scan, notice, and dispute activity from the same platform.
The event experience starts before the entrance.
Parking is often the first operational touchpoint guests encounter. A clear reservation and arrival process helps set expectations before the event, while current inventory and permissions give onsite teams a better basis for decisions.
Vert brings advance sales, arrival-time registration, staff parking, mobile LPR, and post-event records into one operation—under the venue’s rules and brand.
Sell parking before the event. Create date-, time-, location-, and event-specific parking products. Share a branded reservation link through approved ticketing, email, website, or pre-event communication channels.
Keep inventory visible. Allocate sellable parking by event, area, product, or user type. Current digital inventory can help avoid overselling when every sales channel and onsite process uses the same source of availability.
Support the arrival window. Let guests register or pay through a mobile web experience and use supported onsite workflows for assisted or contactless transactions.
Separate guests from staff and operations. Configure distinct permissions and areas for guests, employees, vendors, contractors, media, performers, or other approved groups.
Keep the venue's brand and economics in view
Custom branding, next-day payouts, and full control over the revenue you generate.
We've got you covered. Every audience and arrival pattern.
Stadiums and arenas
Create event-specific products and parking areas for ticketed guests, premium parking, staff, vendors, performers, and other approved groups.
Attractions and museums
Manage daily admission traffic, timed visits, members, employees, special events, and overflow products without separating parking records from enforcement.
Festivals, fairs, and seasonal events
Configure temporary dates, products, areas, and staffing workflows while keeping advance and onsite transactions in the same operating view.
Conferences, weddings, and private events
Offer a branded registration or reservation link, allocate inventory, and distinguish event guests from regular property users.
VIPs, sponsors, and event talent
Create a seamless arrival for high-priority guests with reserved parking, dedicated access instructions, and digital credentials sent in advance. Give staff clear visibility into expected arrivals while keeping special parking areas organized and secure.
Employees, vendors, and contractors
Let approved users register and update vehicles through self-service, with permissions separate from guest parking inventory.
Event parking tools for seamless operations.
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Transient, reserved, and monthly parking
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Mobile license plate recognition
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Permits, payments, and enforcement together
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Event and peak-period parking
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Enforcement and ticketing
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Portfolio reporting and team controls
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Extend your brand across every guest interaction
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Integrations
The process. One connected workflow from planning to reconciliation.
Step/01
Build the event and offer advance parking.
Set dates, hours, parking areas, products, inventory, rates, access rules, and staff permissions for each event or operating day and invite guests to reserve through a venue-branded web flow.
Step/02
Support arrival-time registration and payment.
No reservation? No problem. Scan-to-pay and tap-to-pay allow guests to quickly and easily register their vehicles on-site.
Step/03
Check parking status.
Use mobile LPR on a compatible Apple or Android phone, on foot or from a patrol vehicle, to compare plates with current reservations, payments, permits, and exceptions.
Step/04
Resolve and report.
Follow the venue’s warning or enforcement process, retain connected records, and review transaction, parking, and resolution activity after the event.
FAQs
We've got answers.
Frequently asked questions about event parking management
Have more questions? Just reach out. Our team can show you how the platform works and find the right solution for your property.
Event venue parking management resources
